Shah Jahan's iconic Red Fort in Delhi is now Dalmia Bharat group's Red Fort. Conglomerate has adopted it in Rs.250 Million contract spanning for five years.

Delhi Red Fort name has been changed

In one of the most spectacular contracts ever won by a corporate house in India, the 77-year-old Dalmia Bharat group has created history by adopting a slice of it. The conglomerate has become the first corporate house in India’s history to adopt a historical monument in a contract worth Rs 250 million (or Rs 25 crore) spanning five years. The monument in question is none other than the 17th century Red Fort, built by India’s fifth Mughal ruler Shah Jahan, as he moved his administrative capital from Agra to present-day Delhi. The Dalmia Bharat group won the contract by beating IndiGo Airlines and the GMR group in the race to bag one of the most prestigious contracts under the Indian government's ‘Adopt A Heritage’ scheme.

The Dalmia Bharat group has started brainstorming on how it intends to develop the Red Fort over the next few months. It will start work on May 23 before handing it over temporarily to security agencies in July as sanitisation measures kick in for Prime Minister Narendra Modi’s last independence day speech of his present tenure. The Dalmia Bharat group’s top officials said they have plans to complete night illumination before handing it over temporarily for the Prime Minister’s Independence Day address. Work on other aspects of the contract would resume in full swing after that. Among other things, the group plans to install tactile flooring for the physically challenged and signage that depicts the monument’s history. It also plans to use the Red Fort for various events such as music concerts and other cultural activities to promote greater tourist interest in the monument. As the corporate house moves forward with its planned works, it would also launch various marketing and advertising activities to popularise the revamped Red Fort for people to visit.


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